What Is Media Training Worldwide And Why Are We The Leaders?
This is an Interactive Course.
In this 1-day workshop, you will be provided with techniques, guidelines, and actual systems for each aspect of an effective media interview or appearance. You will then speak or be interviewed while being videotaped and have the opportunity to watch your interview on camera. With the help of your seminar leader and other participants, you will get a precise accounting of what your strengths are, your weaknesses, and, most important, step-by-step instructions on how to solve your specific problems.
The Program
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SECTION 1: Media Basics
How to look better
How to sound better
Rules of context
Body language techniques
Learn what media outlets are really looking for
Learn how to still get what you want into media stories
Become more confident
Become more relaxed
Become calmer
Have more control
Participants engage in videotaped interviews followed by constructive critique.
SECTION 2: Media Message Creation System
Create and design messages you can take with you and use
for future interviews
Develop media messages more quickly and easily
Know how to use this system when the media calls
Learn the elements of an effective media message
Understand the 13 Essential Elements that Reporters look for
Be able to narrow all your messages and decide on the most appropriate
"media messages"
Bring focus to your messages
Narrow down everything you could say into the most important
messages also know as your "media messages."
Participants engage in videotaped interviews followed by constructive critique.
SECTION 3: The Answer System
Remove the fear and worry when it comes to questions
Easily get to the answers you want
Be a master at answering difficult questions
How not to get tripped up on easy questions
Maintain control over the interview
How to dramatically increase the likelihood of saying
what you want to appear in the story
Learn 10 completely different message bridging techniques
Participants engage in videotaped interviews followed by constructive critique.
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SECTION 4: Sound Bite and Quote System
Reformat your messages and answers in the exact format the media
can use... AKA sound bites and quotes
Leave the training with a list of sound bites you can actually use in the future
Understand the 10 principles for being quoted
Create sound bites the media can't resist
Use sounds and quotes you created in advanced
Participants engage in videotaped interviews followed by constructive critique.
SECTION 5: Drills for specific media situations
Practice your newly formed skills in a variety of
real world / real media situations including
Satellite TV interviews - Look calm, comfortable with no "deer in headlights" look
Radio interviews - Learn the nuances
Phone interviews - Secrets for injecting just the right messages
Print interviews - Learn how to give them the quote they want
TV interviews - practice for sit-down, cable news, morning show, and new package formats
Social Media / New Media interviews - find out why these interviews are very valuable and can lead to traditional media opportunities
SECTION 6: System for Remembering & Getting Better After the Training Ends
Customize your follow-up program
Decide if you want ongoing video tutorials, audio tutorials, or text
Select the frequency to receive follow-up training materials: available monthly,
weekly, and now DAILY.
Get options to interact with your instructor during the year, have interviews critiqued
Full year of follow-up services guaranteed
What you will also receive:
Participants will receive the following supplementary learning materials to go with their customized training:
Electronic Handbook, 1001 Ways to Wow the Media
Book, Media Training A-Z
Video, TV Basics (How to prepare for TV interviews)
Video, Speak in Sound Bites
Audio, Controlling Your Message
QuoteController™ software …PLUS much more!
We also provide post-training continuing education and support in the form of videos, audios, and text that include:
Yearlong access to multimedia follow-up materials
30-day unlimited email consultation after the workshop
Wallet cards, Top 10 Tips when Preparing for Interviews
CALL TODAY to find out how we can specifically meet your needs:
(800) 755-7220 or +1 (212) 764-4955
We are happy to give you a copy of Media Training A to Z to get you started.
Let us tell you how this training will have a dramatic
effect on your career and professional life. CALL US TODAY.
